The Oxford Saga

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Optik paper +, the ink does not bleeed through

Since the 1970s

Oxford has been building a world and a strong bond with its users through an advertising campaign based on the idea of “Power in your hands*”. In the latest films, Oxford, the companion of the school years, helps students find the notebook, diary or folder that really suits them.

On a pensé à toi, cahier Oxford Openflex

Oxford, notebooks and school supplies

1973

Oxford stages a dialogue between two teachers to demonstrate the quality of the paper used in its notebooks and presents its iconic school diary.

Discover

The lions

1978

The Oxford lions come to life and embody the brand’s qualities and values. An early demonstration of “Oxford power”!

Fordox

1987

Immerse yourself in the 80s with Fordox, a musical jingle as funny as it is catchy. Inspired by the verlan language, cleverly nostalgia and modernity.

Success through Oxford

1992

A new era illustrates the ambition of new generations, where “success comes through Oxford”. We’re becoming an indispensable companion to your studies, where every page written is another step towards excellence!

The Library

2002

In a university library reminiscent of the Harry Potter universe, two young students embark on extraordinary feats, writing down spells in their Oxford notebooks, which then come to life to strike down their opponent. Writing in an Oxford notebook is much more than scribbling notes: it’s giving shape to your dreams, nurturing your ambitions and realising your most daring projects. Oxford notebooks have powers other notebooks don’t!

The Wind

2007

On a bench, a young girl tumbles into a parallel world as the wind rustles the pages of her notebook, releasing her dreams and fears. From battlefields to nightclub parties, she realises that her life will require strength and determination, values embodied by Oxford.

Shining Park

2014

A group of friends embark on a nocturnal challenge: slaloming on longboard skateboards, lit up by their clothing. Their “Big Project”? To live a unique moment, to surpass themselves. Preparation, ideas, resourcefulness: their passion for freedom and dreams is echoed in their Oxford notebooks. Entrusting your dreams to your notebook means believing in yourself to achieve excellence!

Flying notebooks

2015

Oxford’s flying notebooks embody innovation with the SOS Notes app, launched in 2015. The app lets you save, consult and share notes for Oxford Student notebooks on your mobile.

Cool Robot - Never Give Up

2016

Oxford captivated its audience with an original campaign featuring an unlikely hero : a robot. Freshly arrived at school, eager to fit in, he decides to master
to master the art of the “handshake”. A symbol of perseverance, he embodies our will to succeed. Despite setbacks, with determination, he achieves his goal thanks to his Oxford notebook with powers boosted by the SOS Notes app!

Optik Paper® test

2018

Teenagers challenge the reliability, quality and sturdiness of Oxford notebooks and OPTIK PAPER® paper. Their experiments include firing ink-soaked foam projectiles to test the paper’s strength and make sure the ink doesn’t bleed through. Filmed and produced without trickery 😉

easyBook® test

2019

The easyBook notebook is highly durable, its cover is waterproof and its integrated 3-flap pocket can hold a large number of sheets. What better way to demonstrate this than to give an easyBook notebook to a group of teenagers and ask them to test it to the limit?

We thought of you

2023

At the start of the new school year, there are always 1,000 things to deal with. So we’ve decided to help you equip yourself for the whole year. The idea? Find the notebook (or binder / diary, etc.) that really suits who you are and what motivates you!

Remotivate yourself

2024

Losing motivation during the year can happen to anyone, even the best! So to give you a boost at the start of the second term, we’ve got you covered. Check out our tips from content creators who have always found the strength to see their projects through.